In the marketshare on search engine, SEO.com reports that Google holds 83% of the desktop search.

While that takes a huge slice of the search market, the remaining percentage should still be taken into consideration.

Besides Google Search Console, another search tool you should know how to use if you are into Search Engine Optimization (SEO) is Bing Webmaster Tools.

What is Bing Webmaster Tools?

Ahrefs defines Bing Webmaster Tools as a free suite of tools from Bing that enables webmasters to manage, monitor, and troubleshoot their website’s performance on the Bing search engine.

It is Bing’s equivalent to Google Search Console.

It offers a wide variety of functionalities, allowing the user to analyze organic traffic from Bing by keyword and page, explore and control how Bingbot is crawling your site, and plenty more.

The Bing Webmaster Tools suite includes the following tools and features:

• Submitting sitemaps
• Indexing URLs
• Backlink report
• Keyword research

The first thing to do with Bing Webmaster Tools is to verify your domain as shown in this figure:

How to maximize the use of Bing Webmaster Tools for SEO

Submitting sitemaps to Bing Webmaster Tools

There are the ways you can submit a sitemap to Bing Webmaster Tools:

• Bing Webmaster Tools verification
• DNS Auto Verification
• XML file authentication
• Meta tag authentication
• Add CNAME record to DNS

Indexing URLs

These days, requesting to be indexed on Bing is becoming automated as it launched its Index Nox feature.

Backlink reporting

A backlink is when one website links to another with an anchor text. An example of a backlink is any article you find that links to another source or website. On my main website, you can find below the backlinks as reported:

Keyword researching

Bing Webmaster Tools offers suggestions for which you may publish content to boost your SEO campaigns.

Even though the Bing Webmaster Tools is designed for the Bing search engine, it can also be immensely useful for anyone looking to increase their organic search traffic from elsewhere like Yahoo.

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